East Coast Casinos Asian-American Gamblers Lured by Buffets
For the casinos and casino games in the mid-Atlantic states of Delaware, Pennsylvania and West Virginia, more gamblers mean more revenue. Casinos are making every effort to impress, in an effort to attract Asian-Americans to their establishments. They have been trying to cater to the tastes of Chinese, Japanese, Korean and other Asian-American groups in a number of ways.
On this segment of the gambling market that is known, hoping to capitalize, as a group, to have a propensity to gamble, the casinos have hired special consultants to help them market their product. They are printing promotional materials written in the different native Asian languages, new buffet items that are favorites of the Asian community are showing up on the menu and even are featuring TV channels in Chinese or Japanese.
To casino's bottom line, some sushi and some noodles just might be the answer.
Critics worry that casinos are targeting a specific group. At the expense of the Asian people, critics claim that casinos are practicing predatory marketing techniques. Clearly, everyone is free to make their own choice about whether or not to visit a casino. Frankly, the companies that target candy to children or alcohol to adults are more hideous than the marketing efforts of the casinos.
Everyone is looking for an edge, in the ever competitive, cutthroat casino business. To cater to an Asian market that likes to gamble, if renovating a buffet will increase revenue, then that is what will be done. Trying to stop such marketing efforts is nothing more than an exercise in futility.