Hollywood Casino Perryville Generated $7.6 million
Generating $7.6 million, or $168.64 daily per machine, Hollywood Casino Perryville's revenue moderated in November after a strong start.
Than October's take, the daily revenue last month is lower. During the first full month of operation, it averaged $245 daily per machine, announced the Maryland Lottery. With 1,500 machines, the Cecil County casino, which remains the state's sole slots parlor is generating higher-than-expected revenue.
Fueled by the excitement surrounding the opening, officials with the Perryville casino had cautioned that the higher revenue at the beginning would level off. In the industry, the fourth quarter is generally a slow period.
County Commissioner Rebecca Demmler said that there is some public misconception that the commissioners can use this money to spend any way they like, which is not true. She said that before she leaves office Dec. 13, she wants to set the record straight when three newly elected county commissioners are sworn-in. Demmler said that after hearing suggestions that the county use the slots revenue to lower taxes, came her response.
Director of Ball State University’s Center for Business and Economic Research, Michael Hicks said that before settling down to see typical earnings, casinos often see a “burst of activity”. He said that such a swift drop in revenue could be a big cause of concern. Hicks also said that there might be little the casino and the state lottery agency can do, if the revenues are continually disappointing.
He said that it is sad to say that the things they can do are very much out of their hands. Location makes the biggest effect, with one-armed bandits. There is not much to do to people through the door, if it is in a good location and brand-new. According to him, it has all the marketing in the world going right now, even though he thinks that marketing does help quite a lot.