Casinos: Sands Corp. Looking For A Name Change
A change in name is what Las Vegas Sands Corp is contemplating as it builds two new gambling sites in Macau.
Since 1989 when it purchased the Las Vegas Sand Hotel, the organization has been operating. Since then the Corp has spread its wings as it now also operates resort in Singapore, a casino in Pennsylvania and the Venetian and Palazzo resorts in Las Vegas, three other casinos in Macau.
The change in name could come as early as November when they have their next board meeting, said a company spokesman, Ron Reese. He suggested that to their current and future image, changing their name to something more global would be more fitting.
The company is often thought of as only a Las Vegas company, with the current name. They would be recognized as a company that also serves other areas of the world, with a change to something more universal.
It would be a similar decision to what MGM Mirage did in June when they changed their name to MGM Resorts International, if Las Vegas Corp was to change their name to something more global. It is impossible to say if the name change was indeed spurred by the locations they operate in or as a competitive measure against MGM Resorts International, as the two companies are rivals.